Most of the time we produce content for other people so this is where we collect our thoughts and share them with you.
With 24/7 updates, endless scrolling and constant push screen notifications, keeping up with social media can seem like a full time job (wait a minute).
When we think of social our brain tends to bring up thoughts of Twitter trolls or snapping photos of your meal instead of savouring the moment. At Crocstar, we believe that social is worth more and can do more for your brand.
Being online has all sorts of benefits, from inspiring us to get creative to enabling us to share a witty one liner with hundreds of people.
Our love for independent magazines is well-documented on our Instagram and we’re particularly intrigued by indie mags which have managed to carve out their own niche on social.
One magazine that has grabbed our attention is Caboodle – an unapologetically bright bi-annual packed with achingly cool editorials and bold visuals. The magazine acts as a platform for independent creatives and designer-makers.
We’re fully-fledged, self-confessed Instagram obsessives. From styling snaps to collaborating with influencers (and meeting our favourites), we love everything about the photo-sharing app.
Along with checking our Instagram, the other thing that’s top of our list is the serious business of lols. Sneaky giggles, cheeky chuckles and full-on belly laughs – we want them all. But how can we bring together two of our favourite things?
For chapter three of our audience series, we headed up north to Sheffield to chat with Sam Binstead, the owner of Upshot Espresso. But this wasn’t about awesome coffee and cake. Okay, it wasn’t just about awesome coffee and cake…
We’ve recently attended YMS conference and one of the key themes to come from it was the power of influencers, more specifically micro-influencers.
In a world of automated tweets, scheduled social posts and spam Instagram followers, we’re always on the lookout for new ways to create meaningful content that really connects with an audience.
In the second chapter of our audience series, we’ve spoken to Jess Elsey, Flipboard’s UK News Editor. She tells us about using the app to curate personalised content for each of our clients, to keep their content authentic and engaging.