What we do

COMPELLING CONTENT MARKETING AND VIDEO PRODUCTION

Our digital marketing campaigns deliver results and help organisations really stand out. We make complicated messages simple and engaging, and by obsessing over the details, our creative brand strategy will help you turn heads.

If you’re launching a new product, want to engage new audiences or improve your SEO ranking, a content strategy will tie together your business needs.

We work together to design the perfect tone of voice for your campaign. We’ll translate this across a mixture of digital platforms using creative copywriting and video production. Using Google analytics and data from social media, we’ll test and refine to make sure your message is reaching the right people. 

Our Services

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Producing digital content

Your most powerful digital marketing tool.

Online content needs to be tailored to the digital platforms you use. Position creative copy and video production in the right place, at the right time, and you can convert browsers into buyers.

We've worked with some of the UK's best-known known brands, such as Boots and the Comic Relief Tech for Good programme, to produce digital content that gets results.
GB Labels
Case Study

GB Labels are designer manufacturers and suppliers of bespoke garment branding products. All of their high-quality products are made in the UK. Their signature... read more

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Content strategy

What is a content strategy?

Whether it’s website copy, social media marketing or video campaigns, a content strategy helps you to structure the process of producing and publishing your content. We'll show you how straightforward it can be.

With clients ranging from the UK government and public sector to commercial organisations and non-profits, we can work with you to organise your content strategy.
GOV.UK
Case Study

GOV.UK is the single website for the UK government. The site acts as a single point of contact for over 300 government departments and agencies. To keep copy... read more

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Digital marketing campaigns

From effective social media strategy to emotive video production.

We’re experts in online storytelling. Over the years we've changed perceptions, launched new products and connected brands with new audiences. 

We’ve been the creative power behind some eye-catching campaigns for Pizza Hut and East Midlands Trains. When you need to engage your audience, come to Crocstar. 
East Midlands Trains
Case Study

East Midlands Trains are the biggest transport providers in the Midlands. They’re based in Derby and provide transport services across the East Midlands and... read more

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Tone of voice

How does your brand communicate?

A tone of voice is how your brand sounds and the language that sets you apart. Audiences connect an organisation that feels authentic – and need to be able to recognise you in a crowded arena. We’ll develop tone of voice guidelines that reflect your business personality, and show you how to use them.

How important is it to have a recognisable tone of voice when you create copy and content for your brand? Just ask Innocent, Old Spice or Lush.
English Heritage: Training
Case Study

English Heritage is a registered charity that manages the National Heritage Collection: more than 400 of England's historic buildings, monuments and sites.... read more

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Digital copywriting

Branding, filming and eye-catching copy

Adverts. Scripts. Social posts. We weave a narrative together to make a story that captures the attention of your audience. Our words will bring out your brand’s personality.

For copy that jumps off the page and stops you dead in your tracks, or takes you on a journey in just a mere glance.
East Midlands Trains
Case Study

East Midlands Trains are the biggest transport providers in the Midlands. They’re based in Derby and provide transport services across the East Midlands and... read more

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Training

Writing and digital skills training

We've always believed in sharing what you know, so we offer bespoke training courses. No off-the-shelf packages here, we build each course to suit your needs. Did you know we've trained thousands of people around the world how to write for the web and use a style guide? We can do it for you, too.

Our training gives results and then some. We devised and delivered training on the style guide for the pioneering UK government website GOV.UK - a global exemplar in the importance of style. 
GOV.UK
Case Study

GOV.UK is the single website for the UK government. The site acts as a single point of contact for over 300 government departments and agencies. To keep copy... read more

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