We could tell you about how ‘innovative’ and ‘creative’ we are but we’d rather bring it back to basics: we’re people who love to tell stories. And we want to help you tell yours.

We’ve been wrangling content since back in the day when Yahoo was cool. We’ve written copy that inspires people to travel by train, about what nano-coating technology is and on colour palettes for decorating the home. What can we say, we’re adaptable. We’re also lovely folks who care about creating engaging content that produces results.  

Meet our Team


Christine Cawthorne

Content strategist and director

A BBC-trained journalist, Christine set up Crocstar in 2008 in response to the growing need for well-crafted digital copy.

You’ll always find Christine with a stack of post-it notes and pens. She works with clients to understand what they need and set the strategy. 

Christine works on content strategy, consultancy and training.

Crocstar trivia: The team bought Christine a ‘Boss’ badge several years ago and she still hasn’t taken it off.

Christine’s most overused phrase: “My mum’s French.”


Matt Edwards

Head of content

Matt works with clients to understand what they need and how we’re going to do it. He’s a brilliant storyteller and has people in stitches with his tales. Matt’s background is in internal comms and he also ran his own video production agency for a number of years.

Matt works on making sure every bit of content is perfect, as well as managing client relationships.

Crocstar trivia: Matt recently spent 18 months working in Singapore.

Matt’s most overused phrase: “Who's making a cup of tea?”


Shannon Watson

Content producer

Literature-obsessed Shannon has been writing copy all her life. As a graduate from a creative writing course at Derby University, witty alliterations, snappy sentences and a killer attention to detail comes naturally. 

Shannon works on creating content for different channels. 

Crocstar trivia: In 2018, Shannon watched 133 films and saved every cinema ticket. In her spare time, she manages her own film website. 

Shannon's most overused phrase: "I just watched this great film..."


Rosie Ferrer

Content producer

Having owned and run a company before, Rosie has plenty of business acumen and client management experience. She's an incredible copywriter with a wealth of creative ideas that she uses to help clients achieve their marketing goals. 

Rosie works on content writing and marketing for different channels.

Crocstar trivia: Rosie lived in Vietnam for two years.

Rosie’s most overused phrase: “I’m too young to be having a midlife crisis!”


Jaina Parmar

Content producer

A creative media graduate, Jaina knows her way around the creative cloud and has a great eye for design. She loves to chat and uses her love of conversation as a co-host on the Crocstar podcast. Jaina is a snack connoisseur and always has a marvellous selection of treats on her desk.

Jaina works on design and creating content for different channels.

Crocstar trivia: Jaina can speak three languages.

Jaina's most overused phrase: “So, this crazy thing just happened to me...”