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Top tips to improve your content marketing

Here’s where we give you advice and guidance from our content creators. Discover digital marketing trends, take a creative look at social media strategy and find out when is the perfect time to use a sarcastic emoji?

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How to build a content delivery team

If you’re publishing a couple of things a week in your organisation, then you may need one or more ‘content people’. They’ll handle the creation, liaising, checking and publishing without any fuss. But what happens when you have a huge project to tackle - a university’s website migration project, for example, or your team is in a government department? Then you’re going to need a bigger, more complex content delivery team.

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Paid, earned and owned media

If you’ll pardon a furniture analogy, in the context of media, these three areas represent the three legs of a table. Which in turn, props up and supports the top, this being the overall content, digital or marketing strategy.

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Content marketing is time-consuming. Is it worth it?

Traditional (interruptive) marketing is drying up. Consumers don’t want to be bombarded with sales tactics. Content marketing feels more authentic, less pushy and has taken the lead as the way smart brands want to market themselves. 

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Has IGTV killed YouTube?

What's the one tool celebrities, bloggers and influencers rely on to promote themselves?

Video.

From short-form, few-second video clips to longer daily vlogs, video is a great way to creatively market your content to the right audience. There are lots of video sharing sites such as Vimeo, Dailymotion and Facebook, and YouTube comes out as one of the most popular with over 1.8 billion monthly active users – but this might be about to change, with the introduction of Instagram TV (IGTV).

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What does a content producer do? And how can you become one?

The day-to-day activities of a content producer can vary in different companies, but what’s certain is no day is quite the same as another. Here’s an insight into what it’s like being a content producer at Crocstar. 

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