Top tips to improve your content marketing

Here’s where we give you advice and guidance from our content creators. Discover digital marketing trends, take a creative look at social media strategy and find out when is the perfect time to use a sarcastic emoji?


Content marketing is time-consuming. Is it worth it?

Traditional (interruptive) marketing is drying up. Consumers don’t want to be bombarded with sales tactics. Content marketing feels more authentic, less pushy and has taken the lead as the way smart brands want to market themselves. 

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Has IGTV killed YouTube?

What's the one tool celebrities, bloggers and influencers rely on to promote themselves?


From short-form, few-second video clips to longer daily vlogs, video is a great way to creatively market your content to the right audience. There are lots of video sharing sites such as Vimeo, Dailymotion and Facebook, and YouTube comes out as one of the most popular with over 1.8 billion monthly active users – but this might be about to change, with the introduction of Instagram TV (IGTV).

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What does a content producer do? And how can you become one?

The day-to-day activities of a content producer can vary in different companies, but what’s certain is no day is quite the same as another. Here’s an insight into what it’s like being a content producer at Crocstar. 

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Is PR still relevant?

A rolodex of media contacts and charming journalists for column inches – sounds archaic, doesn’t it? With most newspapers thinly staffed and on ever-tighter budgets, those ideas are bygones. Both PR and media are intrinsically linked and both industries have changed enormously, so is there still a place for PR? 

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Using social to tell your brand story

Brands can use social platforms to tell a story over time to their community of followers. Storytelling should stir up emotion and take us on a journey… as we suspend our cynicism we are more likely to believe (and buy).

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