Here’s where we give you advice and guidance from our content creators. Discover digital marketing trends, take a creative look at social media strategy and find out when is the perfect time to use a sarcastic emoji?
A rolodex of media contacts and charming journalists for column inches – sounds archaic, doesn’t it? With most newspapers thinly staffed and on ever-tighter budgets, those ideas are bygones. Both PR and media are intrinsically linked and both industries have changed enormously, so is there still a place for PR?
Millennials (born between 1981 and 1996) are the generation currently graduating, entering the workplace and forging new careers. By 2020, nearly half the working population will be millennials. How is this demographic changing the world of work?
Knowing your audience and their motivators should form one of the earliest parts of any plan. If there’s no one around to engage, entertain or educate then you’ve pretty much failed.