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Top tips to improve your content marketing

Here’s where we give you advice and guidance from our content creators. Discover digital marketing trends, take a creative look at social media strategy and find out when is the perfect time to use a sarcastic emoji?

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Personas and why they're a critical consideration for any content creator

Knowing your audience and their motivators should form one of the earliest parts of any plan. If there’s no one around to engage, entertain or educate then you’ve pretty much failed.

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What’s a content audit (and why should you do one)?

You’ve got thousands of online articles, myriad pages on your intranet and social media channels chock full of videos. Not to mention the lorry loads of marketing material. But is it any good?

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Why you should always ‘insert caption here’

Captions and subtitles provide clarity and improve accessibility. They are widely used on TV, but often neglected in video content, despite most people having a preference for them.

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Social account management: a valuable service

Savvy social account management can boost your business to another level, which is why it’s important to have a professional approach. 


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Why your brand needs a tone of voice – and how to create one

It's not just what you say, it's the way that you say it

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