Department of International Trade
The Department for International Trade (DIT) is a UK government department responsible for striking and extending trade agreements between the UK and non-EU states.
DIT wanted to implement a content strategy to achieve consistency and make better use of user insights to create effective campaigns.
What we did for them
We created a content strategy which outlined the creation process, publishing channels and content lifecycle.
Through training we explained how and why content is commissioned, created, distributed and managed. We also trained the team to write content focused on user needs. They were then able to use this information to shape future content.