English Heritage is a registered charity that manages the National Heritage Collection: more than 400 of England's historic buildings, monuments and sites.
What we did for them
After adding a news section to the site, English Heritage needed bespoke training for its core digital editors. We wanted the team to feel confident planning and creating audience-driven content. While training them to write using a style guide, we introduced them to practical techniques they could use to refocus their writing skills for an online audience.
What they say
“The Crocstar team were well prepared, engaging and real experts in their field. I was particularly impressed by the focus on user journeys and accessibility. It gave us plenty of ideas to take forward as a team.”