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Tone of voice

How does your brand communicate?

A tone of voice is how your brand sounds and the language that sets you apart. Audiences connect an organisation that feels authentic – and need to be able to recognise you in a crowded arena. We’ll develop tone of voice guidelines that reflect your business personality, and show you how to use them.

How important is it to have a recognisable tone of voice when you create copy and content for your brand? Just ask Innocent, Old Spice or Lush.
English Heritage: Training
Case Study

English Heritage is a registered charity that manages the National Heritage Collection: more than 400 of England's historic buildings, monuments and sites.... read more