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Top tips to improve your content marketing

Here’s where we give you advice and guidance from our content creators. Discover digital marketing trends, take a creative look at social media strategy and find out when is the perfect time to use a sarcastic emoji?

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How to tell your brand story

People are inclined to buy from brands they trust, share values with and feel invested in. The best way to create this connection with them is to tell a consistent, plausible story with personality. 

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The ways millennials are changing the workplace

Millennials (born between 1981 and 1996) are the generation currently graduating, entering the workplace and forging new careers. By 2020, nearly half the working population will be millennials. How is this demographic changing the world of work?

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Personas and why they're a critical consideration for any content creator

Knowing your audience and their motivators should form one of the earliest parts of any plan. If there’s no one around to engage, entertain or educate then you’ve pretty much failed.

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What’s a content audit (and why should you do one)?

You’ve got thousands of online articles, myriad pages on your intranet and social media channels chock full of videos. Not to mention the lorry loads of marketing material. But is it any good?

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Why you should always ‘insert caption here’

Captions and subtitles provide clarity and improve accessibility. They are widely used on TV, but often neglected in video content, despite most people having a preference for them.

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