Most of the time we produce content for other people so this is where we collect our thoughts and share them with you.


Why we should all embrace our lazy side

Which sounds more tempting – lazing on the sofa in your pyjamas or dashing around with a to-do list the length of your arm? For most, it's a no-brainer. 

Tom Hodgkinson, editor of The Idler, created a magazine dedicated to the wonderful art of being lazy. We grabbed Tom for a chat to find out why we should stop feeling guilty about being idle and embrace it instead. 

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Behind-the-scenes with Nelson's Gin

We love independent businesses – and we have a particular soft spot for those who just so happen to make our favourite after work tipple.

To celebrate all things gin, we recently paid a visit to Neil and Greg at Nelson’s Gin.

After having a nosy around the Staffordshire gin distillery, we chatted to the duo to find out how Nelson’s was born, what their favourite flavour combinations are and what makes a fab gin.

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Slow reading: 2017’s biggest trend?

Nestled among glossy celeb mags and television guides is a growing wave of book-like independent magazines, covering every niche from Alpine mountain biking to rare dog breeds. For part two of The Power of Words blog series, we catch up with Alex Smith, self-confessed bibliophile and owner of Nottingham indie mag shop Ideas on Paper.

A world apart from major bookshop chains, Alex wanted his shop to focus on what matters: the words. Fuelled by his lifelong love of reading, he created a space that feels like a welcoming haven.

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You should be using Snapchat. Here's why

It can be obvious you haven’t done your research when trying to reach millennials and generation X on social media. From getting your tone of voice right to making sure the aesthetic of your content is spot on, you’ll need a strong strategy. Or in this case, a Snap-egy.

While Facebook and Instagram dominate the 18-24 demographic, it’s Snapchat that keeps them coming back for more. 

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Trending topic etiquette for brands: a Crocstar guide

Engagement isn’t a one-way street. If you want to see real growth on your social channels, you’ll need to have meaningful interaction with your audience on a regular basis. One way to show your audience you care about the same new stories, current events and memes is to get involved with trending topics.

Trending topics add value to your brand by giving your audience a reason to follow you. Whether they get a lunch break chuckle, an empowering message or some helpful information, offer your audience something they can enjoy.

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