To celebrate 12 years of Crocstar 🥳 I wanted to share a few things I’ve learned along the way. Mostly about copy and content but there are a few things that can be applied to other areas too.

Your brain processes thousands of images daily. For marketing teams, understanding eye movement gives an insight into common browsing patterns that can reap huge rewards.

The average commute is 59 minutes, according to a DfT report. And if you’re in London this goes up to about 1h 20. That’s a lot of time to spare.  

Crocstar’s new Head of Content Sheida Heidari has worked in the publishing industry for over a decade: from national newspapers in Bahrain to working on scientific journals in Switzerland – and even writing articles for Cosmopolitan Middle East in Dubai. She spent the last 5 years working with educational and professional publishers and now joins Crocstar.

Creating the right content and publishing it at the right time is key. That’s why a social media strategy is essential for success in building an online presence and supporting a fledgling brand.

Meet Jade Tambini. Founder of consultancy business Tambini Marketing, which helps companies develop and implement marketing strategies.

From the very start I assumed I would have to wear a suit, tie and shiny business shoes (a crime against comfort). But my internship at Crocstar was nothing like I expected.

You’ve got thousands of online articles, myriad pages on your intranet and social media channels chock full of videos. Not to mention the lorry loads of marketing material. But is it any good? When a business gets to a significant size it usually finds it’s swimming in too much content. The problem with this mountain is working out what’s still relevant, on-brand and useful for our customers. And even once we’ve worked this out, can we address the historic shortcomings that led to creating it in the first place, so we don’t do it all again?

The important role content plays in the third sector

How can the teams behind these nonprofits make sure their organisation maintains relationships with stakeholders, beneficiaries, volunteers and donors?

A peek behind the scenes at content agency Crocstar.

I had no idea how much Crocstar would shape me and my career – I thought it was a nice little addition to my CV. Thankfully, it was so much more.

During my time as a content designer for the Department for Education (DfE), I learnt a lot. It was my first government project and I was a little nervous. I was used to creating content, but I hadn’t consciously considered the end-to-end user journey before. However, it sounded like a natural progression and luckily, I was supported by the brilliant research and design agency, Paper. The objective of the project was to help schools save money by improving the way they buy goods and services. I worked on the Alpha stage through to Beta.

If everybody writes, why hire a content agency?

Everyone does it. Most of us do it every day. But could you be doing it better?