About us
A Leading content design agency
need people who know what they’re doing with content? you need crocstar
We are Crocstar, a content design agency. We’re led by Christine Cawthorne, a content designer, strategist and trainer. Christine has been a familiar face in government circles since the launch of GOV.UK, when she trained more than 2,500 people how to write for GOV.UK.
Since then, Christine and her team have continued to train people across the public sector and non-profits, including helping United Nations agency The World Food Programme win a Nielsen Norman award for their new intranet.
Crocstar’s deep understanding of the complexities of public sector coupled with a network of specialist content designers and strategists mean we’re a great partner.
we work with you
Because we’ve been wrangling content since Yahoo was cool, we’ve seen everything. From stressful content processes and misunderstandings to complicated websites that hinder rather than help users.
We work with you to unravel complexity, get people working together and improve both the content and the way it’s created.
What we do
Content strategy: Refine your organisation’s processes to produce quality content while keeping stress to a minimum.
Content creation: Have content designers embedded into your team producing audience-focused content.
Training, coaching and upskilling: Our writing courses are aimed at helping people become more confident writers.
Let’s work together
We can solve your content headaches
Organisations we’ve worked with
Kind Words
“If you need help making your services better then here are your people”
"Christine and her team have been key to the development of a new probation service for MOJ Digital. Making services accessible and simpler, clearer, and faster requires a lot of empathy with users and a great deal of craft in designing comprehensible words and interactions. But many content designers can do this. What Crocstar also brought was leadership - helping to develop a language system with others, and working with stakeholders to bring them along the journey and working with them to evidence how powerful words are, and how detrimental things like acronyms can be. Herein lies power! If you need help making your services better, and developing stronger ways of working, then here are your people."
- James Boardwell, Service owner at Ministry of Justice
WHAT DO YOU NEED?
Our Services
Content Strategy
You need the right processes to produce great content every time.
Content Design
For content that meets the needs of your audience and your organisation.
Content Training
Upskill your team to be really good at content: we’ll teach you everything.
