Gone are the days of short-form video posts of 60 seconds. Video content is an engaging way to reach out to your audience.

What does a content producer do? And how do you become one?

As a content producer, you’ll be (you guessed it) producing content. But content comes in all shapes and sizes…

Public trust in the media is not what it once was. Individuals are more empowered than ever to engage with and challenge the media.

Whether a brand uses visuals, videos or long-form blog posts to get its customers’ attention, it should aim to create an emotional response, kindle curiosity and follow a satisfying story arc.

A tone of voice is a guideline that helps you produce clear, effective and creative communications that are consistent with your brand. It’s the way in which you write and speak, what you say and how you say it.

Over 4.7 million people listen to podcasts weekly in the UK alone – and businesses are taking note. Some of the biggest brands in the world are using podcasts as a different way to engage their audiences.

Drawing, cooking, adventuring: What does creativity mean to you?

99 Percent Lifestyle magazine aims to inspire and motivate readers to live a more creative life.

Sometimes a simple question ignites a poignant response that you’re not expecting. And it’s wonderful.

The most simple ways of giving yourself more time to be idle? Turn the television off. It’s an old fashioned idea, but it’s so useful. Cut down on screens really. Unplug the telephone.