Common content problems…

…and how to fix them

There’s not enough buy-in for content in your organisation

This is a content strategy problem. You’ll need the support of the senior people in your organisation to back your approach. To win hearts and minds you need to put in the hours – it usually takes 6 months or more to start seeing a shift in attitudes and improvement.

Listening sessions and good comms are all important as you work with people – often on an individual basis – to get them to understand the power and value of content.

Chat with us about how to make a plan for your content strategy.

The content produced in your organisation is of varying quality

This happens when there isn’t a content team and colleagues across the organisation are producing content, without necessarily sticking to guidelines. It usually becomes more noticeable when you introduce a professional content team into the organisation. The traditional ways of producing content are no longer fit for purpose and feathers get ruffled. It’s partly a content strategy issue and partly comms, with a bit of training thrown in to get everyone to the same level.

Your persuasion skills will be needed here as you take the time needed to show colleagues that changing how they do things is a good thing.

Want to talk through how to do this with us? We can definitely help.

Your content team might not have all the skills they need, while confidence and motivation is up and down

This happens for lots of reasons: reorganisations, layoffs, funding issues to name just a few. Training and coaching can be a really effective way to re-energise individuals and teams.

Training helps upskill those without knowledge and experience, boosts confidence and makes sure teams are working at the same level. And the one-to-one aspect of coaching is motivating on a personal level, while also helping the team as a whole to become more aligned.

Talk to us about how training and coaching could be tailored to your team.

Not enough people can do content design in your organisation

You have a couple of options here:

1. if you need people quickly then you can bring in some contractors

2. if you have more time and are looking to build your team then you can hire

There are lots of benefits to bringing in contractors: you get people with lots of experience and they can get going quickly. This helps show the benefit and impact that quality content can have in an organisation. Hiring takes longer but you can design the team size and shape to be able to grow with the needs of the organisation.

We can help you find contractors or staff: talk to us.