Starting out as a pirate radio station during the Second World War, the British Forces Broadcasting Service has accompanied the UK forces in every war zone they’ve fought in since.

Now it’s a creative powerhouse, producing content for not only those in the forces and veterans, but also supporting staff, partners, families, friends and supporting a host of supplier agencies. 

During that time, the team behind the content have learned plenty of lessons – good and bad – about storytelling, how to craft great content and how to cater to a range of very different niche audiences. 

In this session, senior leader Adam Waters will share the mistakes he's made, in the hope that you can learn from them!

Boardgame-loving Adam never expected to be working with the armed forces, but has done it for 12 years now and loves it. He’s also written a brilliant book on Confident Digital Content. You won’t want to miss this entertaining and fascinating look at creativity for niche audiences.