content strategy
Course overview
This course is ideal for senior content designers who are confident in their content skills but need more practice with strategy or a consistent approach to managing their content lifecycle.
Over the day-long course you’ll build your own content strategy, learning about each element that makes up a complete strategy.
Through a mix of presentation, group discussion and practical exercises you’ll explore what content strategy is, how it relates to content design and what questions you need to answer to create a content strategy. This course will leave attendees confident that they know how to create and apply strategy to content.
Delivery: in person
Class size: up to 10 people
Duration: 1 day
Cost: from £3,500 plus VAT per course
What the course covers
Over the day you’ll look at:
what content strategy is and how it shapes content planning, creation, delivery, measurement and governance
how content design and strategy work together
using a specific content strategy framework to create a strategy
language standards, tone of voice and style guides
knowing your users and mapping user journeys
defining and measuring outcomes for your content
using content planning frameworks and structuring content
identifying, communicating with and managing stakeholders
content workflows and managing the full content lifecycle
documenting your work and building a narrative to communicate it more effectively
What you’ll learn
After completing this course, you’ll be able to:
understand what a good content strategy is and how to create one
use your strategy to refine the way you create and manage content
strategically make and manage stakeholder relationships
align your content and organisational objectives and measure success
effectively tell the story of how your work benefits your users and stakeholders
We tailor all exercises in the course to make them relevant to you and your organisation.
If you’d like to focus on a particular area, we can adjust the course content to suit your needs. Or we can add elements from other courses, or create something completely bespoke for you. See how our training works.
Your trainer
Christine Cawthorne is an experienced trainer who has been teaching people to write for the web since 2009.
She joined Government Digital Service in 2013 and trained thousands of people how to understand user needs, write in clearer language and use the GOV.UK style guide.
As well as giving training, Christine works as a content strategist helping public sector and non-profits with their content. She mentors content designers at all stages of their careers and runs the Crocstar content community.
Feedback from this course
Thank you, Christine, for a truly excellent course. It was so applicable, practical and relevant. You demystified the world of strategy, taking it from something jargony and corporate and showed us how it can be a practical, tangible tool to get things done. Christine understood the very real daily challenges and push back we deal with and gave real usable advice to help us in our cause. Highly recommended for all senior content designers.