During my time as a content designer for the Department for Education (DfE), I learnt a lot. It was my first government project and I was a little nervous. I was used to creating content, but I hadn’t consciously considered the end-to-end user journey before. However, it sounded like a natural progression and luckily, I was supported by the brilliant research and design agency, Paper. The objective of the project was to help schools save money by improving the way they buy goods and services. I worked on the Alpha stage through to Beta.

If everybody writes, why hire a content agency?

Everyone does it. Most of us do it every day. But could you be doing it better?

Intern, Elijah tells us his experience working at Crocstar.

You live, you learn, and I’m currently living it up at Crocstar’s office, on an internship learning about content creation. Writing engaging copy that is accessible to all is no easy task, but it’s what Crocstar do best. I’m in the right place at the right time in my life, as I’m looking for real experience in the marketing field.

If you need some advice on putting together a content delivery team, we can help.

The overall effectiveness of owned media is what drives advocacy, retention (longer term) and repeat custom – it’s where fans and loyal customers are made or lost.

Content marketing is time consuming, is it worth it?

Traditional (interruptive) marketing is drying up. Consumers don’t want to be bombarded with sales tactics. Content marketing feels more authentic, less pushy and has taken the lead as the way smart brands want to market themselves. 

Gone are the days of short-form video posts of 60 seconds. Video content is an engaging way to reach out to your audience.

What does a content producer do? And how do you become one?

As a content producer, you’ll be (you guessed it) producing content. But content comes in all shapes and sizes…

Public trust in the media is not what it once was. Individuals are more empowered than ever to engage with and challenge the media.

Whether a brand uses visuals, videos or long-form blog posts to get its customers’ attention, it should aim to create an emotional response, kindle curiosity and follow a satisfying story arc.

A tone of voice is a guideline that helps you produce clear, effective and creative communications that are consistent with your brand. It’s the way in which you write and speak, what you say and how you say it.