In this article Mark Golland, a senior software developer with 20 years’ experience, explains why he thinks it’s important for content designers and interaction designers to be able to create code prototypes. 

You want people to read what you’ve written and there are a few tricks you can use to make sure that happens. Here are 9 of the best…

Microcopy is the unsung hero of copywriting. Used in apps and transactions, microcopy or short-form copy is the text you see on buttons, labels, fields and in error boxes. It tells users what to do, explains anything that could be confusing and injects moments of personality and delight.

A content designer knows the power of words and how confusing and disorientating it can be when they’re not relevant to you.

Calling them superheroes might be a stretch, but I think we can agree that they do have extraordinary abilities.

There’s plenty of advice out there for improving your writing but sometimes it’s just one tip or technique that’s useful, no matter the subject or channel.

Members of the Crocstar content community share their best bit of advice, or top tip, for improving your writing advice.

Plain language is essential for communicating information precisely and clearly. It often takes a lot of time and hard work to say something succinctly and when writing in plain language there are very few universal guidelines. To bring some standardisation, a new ISO Plain Language Standard has been created.

As a content designer, if you can put your content directly onto interactive web prototypes it means you can show it as the users will see it. You’ll be able to collaborate with your colleagues better. No more having to write in Word or Google Docs then waiting for others to show you how it actually looks.

Crocstar celebrated 15 years in business this year - so we thought it would be a good time to refresh your memory on our services.

The role of a content designer has become increasingly important in shaping the way information is presented and consumed online. Content designers play a vital role in creating engaging and user-centric digital experiences. In this blog post, we delve into the world of content design, exploring its main responsibilities, skills required and impact it has on delivering effective communication.

Content designers wear many hats, using a blend of creativity, strategy and technical know-how to create content that serves a purpose. They work across various industries, platforms and formats, adapting their expertise to suit the specific needs and goals of their respective fields.

An overview of being a UX writer, a content strategist, an information architect and a content editor

Working in content design can be a rewarding career but we know it can sometimes feel isolating and challenging. That’s why we set up the Crocstar content community – a supportive space where content professionals can come together and share their thoughts and experiences.